- FOR
WORLD SURF LEAGUE & JEEP
Jeep was a primary sponsor of the World Surf League, the premier professional surfing circuit. The League hosts 12 major contests annually, ultimately crowing men's and women's champions.
In addition, Jeep sponsored four “athlete ambassadors” to promote the brand—Jordy Smith (South Africa), Felipe Toledo (Brazil), Malia Manuel (USA) and Nikki Van Dijk (Australia).
We created the global advertising campaign (TV, print, out-of-home, dealership materials), social media initiatives and several content series to showcase the partnership and the surfers’ genuine love for Jeep.
Winning results: The campaign garnered 100MM+ annual video views globally; tens of millions in earned media value; 200,000+ in-person interactions per season, and engagement 4x higher than average auto content. The sponsorship became a "content and experience engine" for Jeep.
Global TV “Yellow/There’s Only One” | WSL + Jeep
“Adventures from the Lineup with Jeep” | Jamie O’Brien | 2-Min Case Video
“Adventures from the Lineup with Jeep” | Jamie O’Brien | Highlight Reel
Local’s Tour Series | “Bells Beach / Nikki Van Dijk” | WSL + Jeep
Local’s Tour Series | “Huntington Beach / Malia Manuel” | WSL + Jeep
Local’s Tour Series | “Rio / Filipe Toledo” | WSL + Jeep
Local’s Tour Series | “J-Bay / Jordy Smith” | WSL + Jeep
From Water to Winter | “Jackson Hole / Filipe Toledo” Instagram Teaser | WSL + Jeep
From Water to Winter | “Jackson Hole / Nikki Van Dijk” Full Length | WSL + Jeep
From Water to Winter | “Jackson Hole / Jordy Smith” Full Length | WSL + Jeep
From Water to Winter | “Jackson Hole / Filipe Toledo” Full Length | WSL + Jeep
Print Ad | "I Surf the Earth" | WSL + Jeep