New Work
Most recently, I've been leading the digital creative and experiences for several global automotive brands including Jeep, Ram, Dodge and Chrysler. This is some of our latest work, generating impactful results at the intersection of creativity, culture and technology.
Ram “Cologne: For Men” Social Media
Case Film (2 min)
For Gen Z men, “cologne culture” had become an obsession. But these guys weren’t thinking about Ram trucks…yet. To get Ram on their radar, we took an obscure, pre-existing Ram-branded cologne and went all-in on stereotypical fragrance marketing.
Our social cologne ad became Ram’s most engaging TikTok of all time, shattering benchmark performance by nearly 4,000%, racking up 1.6M views (and counting) and built solid awareness with the next generation of Ram drivers.
Ram “RAMdemption” Digital Campaign
Case Film (2 min)
Ram faced significant challenges. Its iconic HEMI engine was retired. Its electric truck flopped. And the brand had been absent from NASCAR for years. Sales tanked.
So we helped launch more than a comeback. We helped launch a redemption–a “RAMdemption”–driven by a high-octane, integrated digital campaign.
The results proved the power of honesty. It was Ram’s most successful social media marketing week ever: +428% above benchmark, 11.7MM social video views, the most viewed Ram TikTok video ever, and the most clicked Ram Instagram Story in history. In addition, the campaign garnered a CRM unique click-rate 3x over benchmark, 750k website visits and 9.5B PR impressions.
Stellantis Social Media Reel
Jeep | Ram | Dodge | Chrysler | Alfa Romeo | Fiat
The freedom of Jeep and the power of Ram. The family fun of Chrysler. The muscle of Dodge. The story and style of Alfa Romeo and Fiat. We made it all come alive across social platforms. From buzzworthy collabs and big name partnerships, to cultural moments and creative content, we connected with audiences across North America in a meaningful, measurable way. And across brands, the annual results were off the charts: +473k new TikTok followers, 560M impressions, 472M video views and 453k comments and counting.
Jeep “The Place of Legends” Digital Campaign
Case Film (2 min)
Jeep is legendary for more than capability…it’s also famous for community. And the community sets it apart from the competition. To showcase this intangible, we invited those on the outside to have a look on the inside. We launched “The Place of Legends”, an integrated digital campaign that opened the world of Moab to Jeep’s 16 million fans, turning Easter Jeep Safari into an epic community adventure.
The results were epic, with 5MM+ social views, 160k engagements (+18% benchmark), and +33% consideration (YoY). Proving when it comes to off-road capability and community…Jeep is always at the top.