- FOR
CHRYSLER PACIFICA
To launch the all-new Chrysler Pacifica, we created an integrated campaign starring comedian Jim Gaffigan. Spanning TV, digital content, website and social media, the “Street Smarts” series turned class-leading features into comedic entertainment, generating 5MM+ video views, strong website engagement, and driving 118,000 vehicle sales in the first year.
“Flying Seat” | EasyTilt Seating | Street Smarts with Jim Gaffigan
“Sweet Relief” | Tri-Pane Panoramic Sunroof | Street Smarts with Jim Gaffigan
“Coach Kicks” | Hands-Free Sliding Doors | Street Smarts with Jim Gaffigan
“Grandpa Words” | ParkSense | Street Smarts with Jim Gaffigan
The “Street Smarts” campaign videos were showcased on Chrysler.com and social media channels.
The “Street Smarts” campaign videos lived across the Chrysler brand’s social channels including YouTube, Facebook, Twitter and Instagram.
The “Street Smarts” campaign videos lived across the Chrysler brand’s social channels including YouTube, Facebook, Twitter and Instagram.
Case Film: “Street Smarts” was part of our broader “Organized Chaos” launch campaign that included content shoots, web experiences and social media integration.