- FOR

DODGE

In 2016, Dodge unveiled four individual “buzz models”—special edition versions of its Challenger, Charger, Durango and Journey.

For the launch, my creative partner and I created the original “Brotherhood of Muscle” campaign, a unifying theme that took on a life of its own and became Dodge’s rallying cry for TV, print, auto shows and more for over a decade.

In addition to crafting the original tagline, we developed content videos, the digital experience and an event livestream. Together, it helped power the automaker’s return to cultural relevance and record-breaking sales.