- FOR

DODGE

In 2016, Dodge unveiled four individual “buzz models”—special edition versions of its Challenger, Charger, Durango and Journey.

For the launch, my creative partner and I created the original “Brotherhood of Muscle” campaign, a unifying theme that soon took on a life of its own and became Dodge’s rallying cry for TV, print, auto shows and more.

In addition to crafting the original tagline, we developed content videos, the digital experience and an event livestream. Together, it helped power the automaker’s return to cultural relevance and record-breaking sales.