- FOR

ALFA ROMEO

Alfa Romeo faced low awareness in a U.S. luxury market dominated by German brands. We repositioned Alfa Romeo with “Revel in Speed”: emphasizing emotional, performance-driven storytelling rooted in Italian heritage.  The campaign drove double-digit gains in awareness, lifted performance perceptions, increased search and site engagement, and fueled Alfa Romeo’s modern U.S. sales peak—establishing its vehicles as credible luxury performance contenders.