Paul Amelchenko

Advertising Campaign

- FOR

HairMax LaserComb


- TYPE

advertising, print, retail, direct response, yes it’s a real product


Copywriting: The HairMax LaserComb uses laser phototherapy to grow hair. This campaign used print, posters and web banners to grow sales. It was one of my first copywriting assignments. And it worked. The product sold. Today, 20+ years later, the HairMax LaserComb is still going strong. While I'm going bald. Probably should've taken my own advice.