- FOR

Advanta Platinum Business Card

- TYPE

integrated campaign, direct mail, microsite

The Advanta Platinum Business Card was a popular line of credit for small and medium businesses. To differentiate Advanta from the competition, we created a distinct creative platform: Advanta can help you succeed, no matter how unique your business. The launch campaign featured a direct mail and email series highlighting eccentric, oddball businesses. We drove recipients to the “Advance Your Dreams” microsite, where visitors were able to create customized Advanta Cards and new business ideas with the “New Business Idea Generator”.  Prospects spent over 4 minutes per visit interacting with the Advanta brand and applications increased nearly 20% during the campaign.